B-Glowing reports rapid sales growth in Q2, luxury skincare propels growth
24 Aug 2021 --- Online retail platform B-Glowing has reported a 104 percent increase in second-quarter revenue for 2021, following a year of steady growth for the skin and hair care markets.
The “e-tailer” is continuing its growth with brand investments, sales growth and executive team expansion.
On the heels of appointing Dawn Francisco as CEO earlier this year, B-glowing successfully launched sustainable haircare brand R+Co Bleu and beauty brand Augustinus Bader, which accelerated to a top 10 best seller on the platform.
Luxury appeals to consumers
The company experienced success from consumer brands, such as Oribe, Sunday Riley and Dr. Dennis Gross Skincare.
B-Glowing has reported a 104 percent increase in second-quarter revenue for 2021.“It’s only been two months, and we’ve already seen explosive growth under Dawn’s leadership,” says Lisa King, founder of the company.
“We’ve also been redefining our brand strategy and are starting to put that into place.”
With recent transactions in the pure play beauty space, B-Glowing sees an opportunity to offer a point of differentiation in beauty retail.
“Our consumers’ behavior has made it loud and clear that they want it to be luxury,” continues King. “We are excited to double down in the luxury category and offer the market a more relevant version of what luxury means to the consumer today.”
Broadening horizons
As B-Glowing continues to expand its portfolio with luxury skincare, focus steadily remains on sustainable, and gender-bending brands with three new Black-owned brand launches later this year – BeautyStat, Bouclème and AJ Crimson Beauty.
Also on the horizon for the e-tailer is its first foray into the professional skincare category with the launch aesthetic product line SkinMedica.
Edited by Elizabeth Green
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