NPD in action: Pre/Probiotics claims
Aug 2021Microbiome personal care products are gaining momentum as they respond to consumers' demands for safety, naturality and effectiveness. Personal care products that feature a prebiotic and/or probiotic claim have witnessed an average annual growth of 73 percent these past five years (Global, CAGR 2016-2020).
L'Oréal Paris Anti-Wrinkle Plus Extra Firmness Perfume Free Moisturizing Care (Germany). This cream with probiotic extracts from natural origin, pro ceramide, active ingredients from biotechnology provides an anti-wrinkle and extra firmness. Free from fragrance and alcohol. Suitable for sensitive skin. FSC certified.
Gender neutral personal care
May 2024Sustainable skin care
May 2024Skin barrier enhancement
Apr 2024Petrochemical alternatives
Apr 2024Surging skinification
Mar 2024Shifts in Spring Care & Trends
Mar 2024