Christmas NPD innovation
Dec 2023
ABSTRACT
Christmas food & beverage launches globally show a +2% year-over-year increase from October 2021 – September 2022 to October 2022 – September 2023. Confectionery dominates with 42% of launches. Top positionings include Ethical – packaging (49%), Ethical – human (20%),... More 
TOP 3 SUB-CATEGORIES
- Other Chocolate Confectionery
- Sweet Biscuits/Cookies
- Cakes - Pastries & Sweet Goods
TRENDING
TRENDING
UP
UP
Global (excluding Russia)
REGION
ANALYZED
ANALYZED
+2%
2021 VS 2023
INGREDIENTS ANALYZED
Food & beverage launches only;
Granulated sugar
Granulated sugar
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2% (2021 vs 2023)
TOP COMPANY
Aldi
TOP CATEGORY
Confectionery
TOP INGREDIENTS
Granulated sugar
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2021 vs 2023
+2% (2021 vs 2023)
TOP COMPANY
Aldi
TOP CATEGORY
Confectionery
TOP INGREDIENTS
Granulated sugar
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2021 vs 2023
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
Better-for-you solutions innovation
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Innova Market Insights data indicates that the use of health claims in food & beverage launches is increasing globally, featuring a +1% average annual growth when comparing the years 2019 and 2023. The leading categories for these launches were Bakery and Dairy. More than 1 out of 3 of these products contained no additives/preservatives claim.
Animal-free innovation
Apr 2024
Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%).
Hydrocolloids innovation
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Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
